Topic: Chatbots: Why Your Business Must Adopt Conversation Based Marketing
Kevin Fontenot is the Director of Marketing at TrainedUp.Church. He also likes to refer to himself as a professional interneter. In the past, he was worked on all kinds of WordPress projects including building (and selling) a marketplace built using EDD. Kevin is passionate about helping organizations reach people with marketing that is actually engaging. He lives in Carrollton, TX, with his wife Brooke and their two dogs.
How did you get involved in WordPress?
My first experience with WP was building a site for an organization that I started. I had a tech background and had built static HTML & CSS websites before, but wanted something that was much easier to maintain. I ended up liking the experience so much that I started building WP websites for friends which eventually lead to building websites for clients and creating (and failing) a DIY website builder platform for churches with WP multisite.
What do you do with WordPress?
As a marketer who loves to get my hands dirty, I build a ton of pages using WP with both Divi and BeaverBuilder. In the past, I’ve built and sold a media marketplace website that I built using EDD and WP. I also run my personal website on WordPress as well as a side hustle that I’ve started on WP + Woo.
What has your experience with the WordPress community been like?
My only experience with the WP community has been in the BeaverBuilders Facebook group and it has been great. I love that the WP community is helpful and always willing, for the most part, to go out of their way to help someone learn.
Why did you want to speak at WordCamp DFW?
I love learning and with that, love to teach. There is a ton of bad and outdated marketing advice out there. I used to read all of it and got frustrated when it didn’t help to grow my business. Small businesses and freelancers have a unique advantage over large businesses in that they are closer to their customers. I want to help them leverage that.
Why did you decide to speak on chatbots?
Since taking on my role as Director of Marketing at TrainedUp earlier this year, we’ve seen huge growth thanks to conversational marketing. It’s the future of sales and marketing.
What do you hope the audience gets from your talk?
You don’t need to be a huge company to do marketing well. In fact, by implementing conversational marketing, you can grow your business while connecting with your customer in a way that will delight them and provide you with great feedback.
Tickets are now on sale for this year’s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to sponsor the event or help run it. We hope to see you there!