Topic: Beyond the basics of WordPress SEO
Sean Jackson is a founding partner of Rainmaker Digital (formerly Copyblogger) – creators of Copyblogger.com, StudioPress/Genesis, Rainmaker Platform and other online products/services. Often referred to as the “Geek that Speaks,” Sean has a true passion for technology and how it is applied to the needs of marketing. Sean is an active member of the Dallas business community in leadership roles with DFW Search Marketing Association and is a Past President of the Dallas Ad League.
How did you get involved in WordPress?
My WordPress journey started in 2010 when I joined Brian Clark from Copyblogger.com and Brian Gardner from StudioPress in the formation of Copyblogger Media.
What do you do with WordPress?
My initial work in the WordPress ecosystem started with the creation of a commercial plugin that linked our SEO Content Optimization API to the WordPress content creation process; allowing content creators to optimize their content for search engines. This initial product, called Scribe, became a core part of our SEO offerings for all of our WordPress customers.
Eventually, my role expanded to other products within Copyblogger, including Synthesis, our managed WordPress hosting solution launch in 2013. My role included the overall strategic direction of the hosting services we provide to our professional WordPress customers – including companies like AirBnB and Yoast to name a few.
Recently, I have been active in expanding StudioPress through the launch of StudioPress Sites in Feb 2017.
Why did you want to speak at WordCamp DFW?
I have a unique view of the WordPress landscape – from both an SEO perspective and how large scale WordPress sites are deployed and used by some of the world’s most noted brands. The Genesis Framework, created by StudioPress, is the second most used theme framework in WordPress, after WooCommerce. Also I have served in leadership roles in the DFW Search Marketing Association and is a frequent speaker on SEO topics at international events like Pubcon.
Why did you decide to speak on SEO?
The reason I am speaking at WordCamp is two fold; to support the local DFW WordPress community and to share my perspective on ways to maximize the results from SEO work in WordPress. I hold an international patent in the SEO space and brings not only the technical aspects of SEO to my presentation, but also the underlying best-practice-framework that he has seen used by tens of thousands of customers in WordPress.
What do you hope the audience gets from your talk?
My presentation will focus on how anyone can maximize the results of their SEO efforts, beyond the simple configuration of the SEO features in WordPress or the numerous plugins available for it. In the end, attendees will get an actionable framework they can deploy immediately based on a new way to consider SEO as an inherent part of the management of a WordPress site.
Tickets are now on sale for this year’s WordCamp DFW held on Nov. 11-12. There are also plenty of opportunities to sponsor the event or help run it. We hope to see you there!